AMP by Google is revolutionary

I currently use a Google Nexus 6P. This is one of the best smartphones out there, but the web experience is still somewhat lacklustre. Some sites work well, but I dread opening a page from, for instance, The Verge on my phone.

Google has been working on an iniciative that should significantly speed up the mobile web, called Google AMP (Accelerated Mobile Pages). I have just experienced this on Nuzzel when visiting an article from the Verge and the experience was revolutionary, from a user point of view.

What is Nuzzel? 

Nuzzel is an easy way to see news from your friends. You can use Nuzzel to discover the best news stories shared by your friends on Facebook and Twitter without being overwhelmed or missing anything. Nuzzel is an app that supports Google AMP, for those news sources that also support it. One of those news sources is the infamous The Verge, which is a notoriously heavy site, particularly for Android smartphones.

Well, when I hit a link in Nuzzel to an article from The Verge it took a mere 2 seconds to fully load, compared to 10 seconds when loading it on Chrome for Android. Moreover, the scrolling experience in Nuzzel was great whereas the article in Chrome would stutter immensely.

What is Google AMP? 

Google AMP, however, is not limited to Nuzzel. Any mobile app can include it, and Twitter announced that it will support AMP at launch. The Accelerated Mobile Pages (AMP) Project is an open source initiative that embodies the vision that publishers can create mobile optimized content once and have it load instantly everywhere.

Currently an interesting set of publishers will support it at launch, including sites like BBC, The Economist, The Guardian, Huffington Post, Mashable, The Verge, and many more. 

After having had a taste of this, I am looking forward to a mobile future filled with Google AMP.


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