Social is difficult. That is no secret. What will make a service take off is difficult to say, at the least.
Facebook has taken off, of course. Twitter has carved out an important niche, but isn’t growing all that fast anymore. Instagram and Snapchat are doing well.
Path, on the other hand, didn’t catch on. Neither did open source social networks similar in philosophy to Facebook and Twitter. And what about Google+?
Well, Google+ has been a mixed bag. I personally like the service, but not for staying in touch with my social circles, because they are basically not there (they are all on Facebook). Google has also more or less come to connclusion that they can’t compete head-to-head with Facebook.
Google+ has compelling features, photos, hangouts, circles and the like. Also, it has a clean and beautiful timeline, whereas Facebook is filled with ads. It has the ingredients to be bigger than it is. In this interview we can read a few things about what Google wants to do with Google+ – somehting that has become a point of debate after Vic’s exit and Google not making a Google+ profile obligatory anymore.