I need to see more details, but this new Galaxy Alpha is interesting for a number of reasons.
There is no doubt that Samsung is the current market leader, within Android for sure, but even in the wider smartphone market. Its main competitor at the moment is Apple.
Until now the main competitive advantage for Samsung hardware was the screen size. If you wanted a reasonably large screen, you discarded Apple and often would go with Samsung.
However, the Samsung phones have had one main flaw: design and materials. They have always made phones from plastic, which has its advantages, but does not necessarily feel very high-end.
Now that Apple is rumoured to go with a larger screen size for the iPhone 6 – 4.7 inches – Samsung will face fiercer competition from Apple than ever before.
A phone like the Galaxy Alpha appears to now have the design to compete with what Apple generally offers, though we still need to see exactly what the iPhone 6 will look like and we’ll actually have to handle the Galaxy Alpha.
What I also find particularly interesting from this phone is the screen size. Samsung has been moving the screen sizes up, but instead of putting a 5.0 or 5.2 inch screen, it has chosen to go with 4.7 inches – which would exactly match the screen size of the iPhone 6, if rumours are to be believed.
I have often argued that 4.7 inches is the best combination of ease of handling and screen size, so I can’t say I am surprised from that point of view, but Samsung is choosing here to compete head-on as opposed to diverting the battle. Interesting to see how this plays out.